Incentive Silverstone Client: Lenovo Deutschland GmbH Event location: Silverstone Number of participants: 15 Our long-time IT customer has invited his best customers to participate in a fast-paced driver experience. 15 customers had the unique opportunity to get to know the famous Silverstone Formula 1 circuit and even test it for themselves. After a training about the right and fair driving behavior, each participant, equipped like a “real” racing driver, was able to take the wheel and experience the Formula 1 kick. To also get to know the technical side of a race, the group practiced changing tyres at the pit stop in the RBS Williams Formula 1 Centre the next day. The participants also learned interesting facts about the history of Williams Formula 1.