RED BULL DIRT BUGGY RACE
Task:
Red Bull Deutschland GmbH wanted to thank the local innkeepers for reselling Red Bull products in the gastronomy of the “Kultfabrik” in Munich with a special “Dirt Buggy Race”.
Implementation:
A tricky course full of obstacles was created which had to be crossed by 2-3 participants at the same time. Tons of earth material, many excavators and expert help were necessary to create a challenging course with steep bends, hills and pit lanes.
The successful presentation by Radio Energy, a Red Bull bar and the cheerful participants and spectators heated up the atmosphere and turned the event into a true “dirt buggy race” in the middle of the city!
